Anyone that improves sound capture, stability and control of the main function of a camera ( the amount of lighting getting in) are friends of mine, at least in the Facebook sense.  

Owle, not a Pixar sequel, is an acronym for Optical Widgets for Life Enhancement  housing that allows you to add additional lenses, an inbuilt mic,add lighting and stability to your iPhone 3gs which markedly improves real time video gathering  while remaining hand held portable. Why write what you can see

It’s pretty obvious  how much the viewer stands to benefit from this platform ,YEP  that’s the viewer. Local company too   : ) 

I’ve often thought of the iPhone as being a glorified controller that just happens to make phone calls.