This is neat   it's a viral  present.    Target have a series of gift cards that have more than one function.   Circuit  citiy's cards for example  can be used to clean ice of a windshield   but alas  I'm not here to laugh at the misfortune of the idiots that tried to  foist DIVX into the homes of unsuspecting consumer by claiming it as a  superior format that was worth a premium. 

Nope I'm here to celebrate some amazingly clever marketing and one that  makes the gift giver appear just that tiny bit more thoughtful  because there's not a lot one can  do on xmas day with a fistful of plastic cards.  Maybe you could take a picture with them?  This may be the ultimate case of the  box being more fun than the toy