I agree with most of this post  apart from the relative weight it places on each of the three problems that Apple’s competition faces.   Firstly any person that doesn’t evaluate a tool on what it can do for them, rather than what people think it does , has a problem.  For a great example of that hang around any  gun store on a Saturday afternoon

The second problem is that Apple's skill at PR has somehow turned into an excuse for reporters not to do their jobs. The implied message in the CNET article is, "if you don't put on a spectacle, the press will ignore your products." Excuse me, but isn't the press's job to dig out the real value and separate it from the hype? Don't we pay you (or sit through your ads) to look past the PR and fancy speeches and advise us on what really matters? If we just wanted someone to echo the latest hype, we could get all our news from blogs.

This should have been #1 reason . Technology “news” in the US should find another name which rhymes with shill. Press releases  are rarely news.

The technology filter/  tab  on most mainstream media sites could easily be called advance consumer warnings.  While stories about advances within the material sciences get a look in  it’s  unlikely that anything that’s not a breakthrough in  acronym cramming , or naming an inherent property of a device as a feature, will stick around long.  

So that the biggest problem ?  nope   wanting someone to tell you what really matters , the biggest conceit of the last 100 years of MSM , rather than being able to evaluate it for yourself.

   Mobile Opportunity: Hypenotized by Apple