Actually a  few people have heard it since not that far back.   

I  first started thinking about this topic after a comment made at the  second Phoenix Social Media club  regarding the contrarian , for the most part, view that Google wasn't going to take over the world. It's one of those jarring ideas that just make so much sense once you  reexamine your behavior with this idea added to your perceptual filter.

The idea? Well I will go as far as to say search as a portal,  a destination   and not search itself  which the piece goes into but maybe doesn't go far enough.   It's going to get smaller than the Facebook level  .   It's going to get so local that we're not even going to know it's search time :

Yep wild speculation but  I want my mobile device to know where I am , what time it is and the kind of places I like to eat maybe tell it who else is coming. Restaurant   transmits its occupancy , and  if full the devices tries to find something else near, that works and that updates the other people.    How many searches would you as a human  take to do that?     Everyone there can rate their dinner, you can see how popular an item is   and this  , and this is your new social group. For this hour it's people that eat lunch.  Would you search out a group like that?   Or does it search you out?  Temporary specialized organizations that are called into existence and then  die at closing time  just to repeat this the next day.   

For non local  it's back to the group of people that you' ld meet in a car forum   there's going to be people that can really answer  questions about nearly every job, mechanic or specialized retailer for that marque, that's not going to happen on general search.   Noticed how poor the results have become in this example.  When I try to find car parts  , with very very specific terms  the number of sites that   claim to have them  but just dump you to a main page   where you have to put in the make , model, year again ( what the hell are they doing with the referral info?   So they are smart enough to hijack results but not smart enough to realize that if they don't have the part that I'm not exactly going to say, yeah I know you don't have the cv joint for my Isuzu   so maybe  I'll just get one for  a Ford instead?   Idiots.

Back to the case in hand.

So they are thinking  about it..just not far enough.   Anyway maybe we're looking at this backwards.   Why not let the mountain come to Mohammed?   You find me. K , thx Bai

Such a prediction probably seems ridiculous when Google has a market capitalization five times that of Ford and General Motors combined. After all, Google has developed a superfast, highly efficient method of making sense of the most overwhelming mass of data mankind has ever created.

How Social Networking Could Kill Web Search as We Know It - Faceboogle - Google vs. Facebook - Popular Mechanics