Ah one of my favorite rants is always against the veneration of youth as a target market with the , insane, assumption that if you capture a nascent consumer then somehow they are yours for life hasn't worked out too well for   MVNO Amp'd. Once can see it pwned them.   By the time you acquire a customer and start to make money from them  the next big thing is here, and gone to be replaced by  This is what drives  me nuts about the US phone market  it's not driven by the phones themselves. 

With Iphones reaching $500 the N series  not that far behind it ( N95  I crave and had it not been on a network  I hate with 2 year contract I'd get one)  it's not hard to see why the cart(el) leading the horse fails to inspire loyalty and why we're stuck with so many poor choices , Scott Adams correctly identified these as a confusopoly  where  the services are essentially the same but are masked in different terminology and tiers to hide the fact, that could make people think there's real competition. ( innovation seems to be  splitting services up into smaller bits you can pay for)

 Anyone knowing this audience from the inside, e.g had teens,  wouldn't have  failed to get that 18 months at 18 years old  in most cases is not an age for long term commitment  so it's curious how this came about since it takes a really "special" kind of business to have  nearly 50% of their users defaulting in a month.  Now  if Virgin has issues  boy do I have a headline for that

Deadbeats: Amp'd Mobile Files For Bankruptcy After 1/2 Of Their Subscribers Don't Pay Their Bills - Consumerist