If you've not seen Epic 2014   or the updated 2015    It would behoove you to  catch up with the last 18 months and if these guys are right the events of the next  seven years...  Google appears unstoppable , then again so did IBM   but in a recent entry I, Cringely . The Pulpit . The Final Days of Google | PBS

points out an interesting petard that  they building

Say the Google Geniuses come up with 4,000 business ideas or technologies per year, which is probably around the current number. Let's guess that one percent of these ideas are truly great -- boffo ideas that one could easily build a company around. That's 40 world-beating ideas. And after the 40 absolutely top ideas, let's say there are another 360 ideas that are pretty darned good -- certainly good enough to pitch to the venture capitalists on Sand Hill Road. The remaining 3,600 ideas are, of course, crap, and can be forgotten by everyone except their inventors, whom I'll get back to in a minute.