Following on from my entry  is this timely story regarding one of the premier podcasting networks and Sirius Satellite radio  going their separate ways.

Podcasting News » PodShow Podcasters Lose Satellite Audience

PodShow and Sirius are parting ways. PodShow podcasts will lose their satellite audience as of May 1st, according to reports from affected podcasters. The split is a setback for PodShow podcasters, which include Soccergirl, Dawn & Drew and Scott Sigler. The split is likely to be little more than a speedbump, though, for podcasting as a technology. The potential audience for podcasts via the Internet dwarfs the satellite radio audience, and satellite radio has its own share of problems. Podcasters have wasted no time in voicing their opinions on the situation. Here are some of their takes on the news...

Most of the takes are optimistic to the point that  declaring victory by withdrawing seems to be the topic de jour   As this blog( talknewmedia.com  ) points out ,

Paul Colligan believes that it makes Satellite Radio become even less important because of the decision, but this unhealthy obsession with the supremacy of Web 2.0 and podcasting ignores a very important point: more people listen to Satellite Radio than listen to podcasts. Over 13 million people subscribe to Satellite Radio across the two, soon to be merged Satellite Networks in the United States, with actual reach a broader audience again (multiple people listen to broadcasts per subscriber) vs a total audience estimated to be 10 million (end of 2006) for Podcasts worldwide, with surveys last year showing that only 1% of US households download podcasts.

Which neatly folds back on my earlier thoughts that  podcasting needs to work like , oh wait it just has to work at  least on the receivers end seamlessly.  Blink Blink 00:00   does that give you a clue ?

 By that I mean work for those that would never have gone out of their way to purchase a radio.. Podcasting and satellite could work though not in the traditional  manner ( gee duh, I thought we'd gotten away from appointment radio)    Note this is highly speculative and I'm aware that there's a robbing Peter to Paul Paul in relation to the bandwidth used on a finite platform , ( you got my money man? )   but  taking my  MyFI as an example  ( I no longer subscribe )  it has a built in recorder, it can recognize when items are being played and jump to that channel , and  create a hardware  aggregator  that can   spit bits at less than  real time and store them for when you are ready for the news, and not when bloody  NPR tells you to   

Next up ..  Car Area Networks