In the event of an annoying press release a small bag can be located next to your workstation:

Having been suitably chastened by this post  located at found on the web dot  org , ok I felt guilt for about 2.3 seconds re number three  but sorry I rather like Chris Lockes work in all its incarnations  and varying degrees of lucidity.  Hence my annoyance at

"VNU Brings Together BuzzMetrics, Intelliseek to Create Nielsen BuzzMetrics Service" oh wait that bit was ok it was the content of the release  and the term "consumer-generated media"  that has me slightly ticked , it still does.  Frankly the doors of perception as seen through the marketing fiends are lobbying for the reduction valve of their mediation on the mind of the internet.

Got it, we make things, it's cute that you have your little blogs,  podcasts and hey look over their, they are making TV shows about themselves  but  .. come on now, who you fooling  you really need us to paper over your inadequacies by selling you the hottest car, woman or beer.  

Isn't it weird that companies are trying to find out what people have been telling them directly for years via a third party?

" Both BuzzMetrics and Intelliseek are the recognized leaders in helping Fortune 1,000 companies listen to, measure and act upon the consumer dialogue affecting their markets"

Note that's listen to, not converse, partner, discuss, colloborate or any synonym you wish but a clear message that we're still to be studied, identified and predicted..  

Be seeing you