Sadly you have to get really close to the end  of the article above to see where the point is not only missed, but we found out that sights been aimed at another target altogether. I do hope the people over footland are as forgiving as the Pakistanis when an errant missile wanders their way.

Ultimately, it comes down to this: In the very near future, there are only going to be two types of media people: those who can reliably work and publish (or broadcast) incredibly fast, and those … who can’t.

Oh fuck, I was meant to be making money from this all along, somehow this is a job:) To co-opt blogging into the traditional media in this manner misses a fundamental point with regards to whom the audience is and what they want, fast things, superficially covered and lots of them. This sounds very much like what the established media would like to offer, sounds uncannily like any trip through any local newscast in the USA.